One District One Product Policy of UP Government

Introduction

Uttar Pradesh, with its vast size and diverse population, boasts a wide array of crafts and industries, influenced by its varied terrains, climates, and traditions. The state’s “One District, One Product” Programme promotes indigenous products, including unique items like ‘Kala namak’ rice, wheat-stalk craft, chikankari, zari-zardozi work, and eco-friendly horn and bone work. Many of these are GI-tagged and revive dying community traditions. Additionally, each district specialises in products like asafoetida, Desi ghee, glassware, bedsheets, jaggery, and leather goods. These industries require modernisation and enhancement. Uttar Pradesh’s product diversity is as remarkable as its cultural diversity, inviting exploration across its 75 districts to discover their signature products.

Objective

The main objectives of the One District One Product Programme of Uttar Pradesh are  as follows :

1. Preservation and development of local crafts / skills and promotion of the art.
2. Increase in the incomes and local employment (resulting in decline in migration for employment).
3. Improvement in product quality and skill development.
4. Transforming the products in an artistic way (through packaging, branding).
5. To connect the production with tourism (Live demo and sales outlet – gifts and souvenir).
6. To resolve the issues of economic difference and regional imbalance.
7. To take the concept of ODOP to national and international level after successful implementation at State level.

Mission & Vision

One District One Product Programme is aimed at creating product-specific traditional industrial hubs across 75 districts of Uttar Pradesh that will promote traditional industries that are synonymous with the respective districts of the state.

Brand ODOP

Concept ‘One District – One Product’ Uttar Pradesh

Uttar Pradesh is India’s fourth-largest state by area, covering 2,40,928 square kilometres, accounting for 7.3% of India’s total land area. It holds the title of the most populous state, constituting about 16.5% of India’s total population according to the 2011 census. Economically, it ranks third among Indian states, contributing 8.4% to the country’s GDP, amounting to 11,45,234 Crores in the year 2015-16.

The MSME (Micro, Small, and Medium Enterprises) sector is a vital component of Uttar Pradesh’s economy, making substantial contributions to capital investment, production, and job creation. Uttar Pradesh leads the nation in terms of the number of MSME units, boasting approximately 46 lakh units, which accounts for 8% of the total in India. This sector serves as the second-largest source of employment after agriculture, both in the state and at the national level. Uttar Pradesh has a strong presence in the export market for various products, including handicrafts, processed food, engineering goods, carpets, readymade garments, and leather products, solidifying its position as a key player in these industries.

Uttar Pradesh plays a substantial role in India’s exports, particularly in handicrafts, carpets, and leather products, contributing 44%, 39%, and 26% respectively to the country’s total exports in these categories. Overall, Uttar Pradesh’s share in India’s total exports is 4.73%. The state boasts diverse districts, each known for unique products, such as Varanasi’s silk sarees, Moradabad’s brass handicrafts, Pilibhit’s flutes, Banda’s Shajar stone artefacts, and Siddhartha Nagar’s Kala Namak rice. There’s great potential to enhance marketing efforts in these sectors, creating more employment opportunities and increasing income levels for artisans and workers.

Objective

With the considerations mentioned above, the state has resolved to introduce a scheme known as ‘One District – One Product.’ This scheme has the following primary objectives:

• The ‘One District – One Product’ scheme aims to achieve several key objectives, including the preservation and enhancement of local crafts and skills, increasing local incomes and employment to reduce migration, improving product quality and skill development, adding artistic value through packaging and branding, linking production with tourism through live demonstrations and sales outlets, addressing economic disparities and regional imbalances, and ultimately expanding the concept of ODOP to a national and international level after successful implementation at the state level.

Multiple Products

When a district has multiple products with distinct identities, the scheme prioritizes the one with the potential to generate greater employment and foster development. Over time, the scheme intends to encompass the other products as well.

Actions

Concerning the implementation of the scheme, the following actions are to be undertaken for products from each district :

1. Establish a comprehensive database detailing product circulation, stakeholders, total production, exports, and the availability of raw materials. Organise relevant training programs.
2. Conduct research to explore possibilities for product production, development, and marketing.
3. Formulate a micro plan for product development and marketing promotion, with a focus on creating additional employment opportunities and increasing wages for artisans and workers involved.
4. Provide advertising, publicity, and marketing opportunities at the district, state, national, and international levels.
5. Coordinate with governmental schemes like MUDRA, PMEGP, Stand Up Schemes, Mukhya Mantri Yuva Swarojgar Yojna, and Vishwakarma Shram Samman Yojna to secure necessary finances for both new and existing units. Initiate new schemes as required.
6. Establish cooperatives and self-help groups to support the initiative.
7. Conduct general and technical training for the craft and technology development.

Budget

• For the implementation of the ‘One District One Product’ Programme, the Government of Uttar Pradesh has allocated a budget of ₹ 250 crores under the 2018-19 budget.
• To encourage the marketing of ODOP and handicraft products, a ‘Unity Mall’ will be opened in every district, and a budget provision of ₹ 200 crores has been made for this purpose in the 2023-24 budget.

Implementation

• Scheme implementation through Department of Export Promotion and Micro, Small, Medium Industry.
• Establishment of a separate ODOP (One District, One Product) cell in Niryat Bhawan, Lucknow.
• The cell will operate under the Export Promotion/Export Commissioner and Chief Secretary of Micro, Small, and Medium Industry.
• Direction provided by the Additional Commissioner of Export Promotion Bureau.

Monitoring

• Monthly updates will be provided at the district level by the District Magistrate.
• At the state level, Chief Secretary of Micro, Small, and Medium Industry will provide updates every two months.
• A committee led by the Commissioner of Infrastructure and Industrial Development will give quarterly updates.
• Deputy Commissioner of Industries and Enterprises Promotion Centre will monitor the scheme at the district level.
• A user-friendly web portal/helpline will be created to offer information on queries, consultancy, technology, training, and marketing in one place.
• The portal will connect with top research and educational institutions to share innovations with producers.
• Budget support for the scheme will be managed by the ODOP Cell through the Export Commissioner.

District Wise Products

Some Important Points

Public Finance and Fiscal Policy of UP

Tax and Economic Reforms of UP