One District One Product Policy of UP Government

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Introduction

Uttar Pradesh, with its vast size and diverse population, boasts a wide array of crafts and industries, influenced by its varied terrains, climates, and traditions. The state’s “One District, One Product” Programme promotes indigenous products, including unique items like ‘Kala namak’ rice, wheat-stalk craft, chikankari, zari-zardozi work, and eco-friendly horn and bone work. Many of these are GI-tagged and revive dying community traditions. Additionally, each district specialises in products like asafoetida, Desi ghee, glassware, bedsheets, jaggery, and leather goods. These industries require modernisation and enhancement. Uttar Pradesh’s product diversity is as remarkable as its cultural diversity, inviting exploration across its 75 districts to discover their signature products.

Objective

The main objectives of the One District One Product Programme of Uttar Pradesh are  as follows :

  1. Preservation and development of local crafts / skills and promotion of the art.
  2. Increase in the incomes and local employment (resulting in decline in migration for employment).
  3. Improvement in product quality and skill development.
  4. Transforming the products in an artistic way (through packaging, branding).
  5. To connect the production with tourism (Live demo and sales outlet – gifts and souvenir).
  6. To resolve the issues of economic difference and regional imbalance.
  7. To take the concept of ODOP to national and international level after successful implementation at State level.

Mission & Vision

One District One Product Programme is aimed at creating product-specific traditional industrial hubs across 75 districts of Uttar Pradesh that will promote traditional industries that are synonymous with the respective districts of the state.

1.    The One District, One Product (ODOP) concept originated in Japan in 1979 and was subsequently promoted by the governments of Thailand, Indonesia, the Philippines, Malaysia, and China.

2.    The “One District One Product” scheme was introduced by the Uttar Pradesh State Government on January 24, 2018, during Uttar Pradesh Divas. This initiative aims to promote the development of small, medium, and traditional industries within each district of the state.

3.    A logo is being created to promote and elevate the One District One Product scheme on both national and international platforms.

Brand ODOP

Concept ‘One District – One Product’ Uttar Pradesh

Uttar Pradesh is India’s fourth-largest state by area, covering 2,40,928 square kilometres, accounting for 7.3% of India’s total land area. It holds the title of the most populous state, constituting about 16.5% of India’s total population according to the 2011 census. Economically, it ranks third among Indian states, contributing 8.4% to the country’s GDP, amounting to 11,45,234 Crores in the year 2015-16.

The MSME (Micro, Small, and Medium Enterprises) sector is a vital component of Uttar Pradesh’s economy, making substantial contributions to capital investment, production, and job creation. Uttar Pradesh leads the nation in terms of the number of MSME units, boasting approximately 46 lakh units, which accounts for 8% of the total in India. This sector serves as the second-largest source of employment after agriculture, both in the state and at the national level. Uttar Pradesh has a strong presence in the export market for various products, including handicrafts, processed food, engineering goods, carpets, readymade garments, and leather products, solidifying its position as a key player in these industries.

Uttar Pradesh plays a substantial role in India’s exports, particularly in handicrafts, carpets, and leather products, contributing 44%, 39%, and 26% respectively to the country’s total exports in these categories. Overall, Uttar Pradesh’s share in India’s total exports is 4.73%. The state boasts diverse districts, each known for unique products, such as Varanasi’s silk sarees, Moradabad’s brass handicrafts, Pilibhit’s flutes, Banda’s Shajar stone artefacts, and Siddhartha Nagar’s Kala Namak rice. There’s great potential to enhance marketing efforts in these sectors, creating more employment opportunities and increasing income levels for artisans and workers.

Objective

With the considerations mentioned above, the state has resolved to introduce a scheme known as ‘One District – One Product.’ This scheme has the following primary objectives:

  • The ‘One District – One Product’ scheme aims to achieve several key objectives, including the preservation and enhancement of local crafts and skills, increasing local incomes and employment to reduce migration, improving product quality and skill development, adding artistic value through packaging and branding, linking production with tourism through live demonstrations and sales outlets, addressing economic disparities and regional imbalances, and ultimately expanding the concept of ODOP to a national and international level after successful implementation at the state level.

Multiple Products

When a district has multiple products with distinct identities, the scheme prioritizes the one with the potential to generate greater employment and foster development. Over time, the scheme intends to encompass the other products as well.

Actions

Concerning the implementation of the scheme, the following actions are to be undertaken for products from each district :

  1. Establish a comprehensive database detailing product circulation, stakeholders, total production, exports, and the availability of raw materials. Organise relevant training programs.
  2. Conduct research to explore possibilities for product production, development, and marketing.
  3. Formulate a micro plan for product development and marketing promotion, with a focus on creating additional employment opportunities and increasing wages for artisans and workers involved.
  4. Provide advertising, publicity, and marketing opportunities at the district, state, national, and international levels.
  5. Coordinate with governmental schemes like MUDRA, PMEGP, Stand Up Schemes, Mukhya Mantri Yuva Swarojgar Yojna, and Vishwakarma Shram Samman Yojna to secure necessary finances for both new and existing units. Initiate new schemes as required.
  6. Establish cooperatives and self-help groups to support the initiative.
  7. Conduct general and technical training for the craft and technology development.

Budget

  • For the implementation of the ‘One District One Product’ Programme, the Government of Uttar Pradesh has allocated a budget of ₹ 250 crores under the 2018-19 budget.
  • To encourage the marketing of ODOP and handicraft products, a ‘Unity Mall’ will be opened in every district, and a budget provision of ₹ 200 crores has been made for this purpose in the 2023-24 budget.

Implementation

  • Scheme implementation through Department of Export Promotion and Micro, Small, Medium Industry.
  • Establishment of a separate ODOP (One District, One Product) cell in Niryat Bhawan, Lucknow.
  • The cell will operate under the Export Promotion/Export Commissioner and Chief Secretary of Micro, Small, and Medium Industry.
  • Direction provided by the Additional Commissioner of Export Promotion Bureau.

Monitoring

  • Monthly updates will be provided at the district level by the District Magistrate.
  • At the state level, Chief Secretary of Micro, Small, and Medium Industry will provide updates every two months.
  • A committee led by the Commissioner of Infrastructure and Industrial Development will give quarterly updates.
  • Deputy Commissioner of Industries and Enterprises Promotion Centre will monitor the scheme at the district level.
  • A user-friendly web portal/helpline will be created to offer information on queries, consultancy, technology, training, and marketing in one place.
  • The portal will connect with top research and educational institutions to share innovations with producers.
  • Budget support for the scheme will be managed by the ODOP Cell through the Export Commissioner.

District Wise Products

Sr. No. District Products
1. Agra Leather Product & All Handmade Products Manufactured through Stone & Marble
2. Amroha Musical Instruments and Readymade Garments
3. Aligarh Locks & Hardware and Metal Handicraft
4. Auraiya Food Processing (Desi Ghee)
5. Azamgarh Black Pottery
6. Ambedkar Nagar Textile Products
7. Amethi Moonj Products
8. Ayodhya Jaggery
9. Badaun Zari-Zardozi
10. Baghpat Home Furnishings
11. Bahraich (Wheat-Stalk) Handicrafts and Food Processing
12. Bareilly Zari-Zardozi and Bamboo Products & Goldsmith Industry
13. Ballia Bindi (Tikuli)
14. Basti Wood Craft and Vinegar Products
15. Balrampur Food Processing (Pulses)
16. Bhadohi Carpet (Dari)
17. Banda Shazar Stone Craft
18. Bijnor Wood Craft
19. Barabanki Textile Product
20. Bulandshahar Ceramic Product
21. Chandauli Zari-Zardozi & Black Rice
22. Chitrakoot Wooden Toys
23. Deoria Decorative Products and Embroidery & Weaving Products and Readymade Garments
24. Etawah Textile Products and Tailoring and Garment Embroidery
25. Etah Ankle Bells (Ghungroo), Bells and Brass Products
26. Farrukhabad Textile Printing & Zari-Zardozi
27. Fatehpur Bedsheets & Iron Fabrication Works
28. Firozabad Glassware
29. Gautam Buddh Nagar Readymade Garments
30. Ghazipur Jute Will Hanging
31. Ghaziabad Engineering Goods
32. Gonda Food Processing (Pulses)
33. Gorakhpur Terracotta & Readymade Garments
34. Hapur Home Furnishing
35. Hardoi Handloom
36. Hathras Hing ‘Asafoetida’
37. Hamirpur Shoes
38. Jalaun Handmade Paper Art
39. Jaunpur Woollen Carpets (Dari)
40. Jhansi Soft Toys
41. Kaushambi Food Processing (Banana)
42. Kannauj Perfume (Attar)
43. Kushinagar Banana Fiber Products & Banana Products
44. Kanpur Dehat Aluminium Utensils
45. Kanpur Nagar Leather Products
46. Kasganj Zari-Zardozi
47. Lakhimpur Kheri Tribal Craft & Jaggery Products
48. Laltipur Zari Silk Sarees and Food Processing, School Dress (Readymade Garments/Hosiery)
49. Lucknow Chikankari & Zari Zardozi
50. Maharajganj Furniture
51. Meerut Sports Products
52. Mahoba Gaura Stone Crafts
53. Mirzapur Carpet & Brass Industry
54. Mainpuri Tarkashi Art
55. Moradabad Metal Craft
56. Mathura Sanitary Fittings and Costume of Thakur Ji, Shringar Sculpture and Kanthi Mala
57. Muzaffarnagar Jaggery
58. Mau Powerloom
59. Pilibhit Flute & Wooden Products
60. Prayagraj Moonj Products
61. Pratapgarh Amla Products
62. Raebareli Wood Work
63. Rampur Applique work along with Patch Woork, Zari Patchwork & Mantha
64. Sant Kabir Nagar Brassware
65. Shahjahanpur Zari-Zardozi
66. Shamli Iron Arts
67. Saharanpur Wood Crafting
68. Shravasti Tribal Craft
69. Sambhal Handicraft (Horn-Bone)
70. Siddharthnagar Kala Namak Rice
71. Sitapur Carpet (Dari)
72. Sonbhadra Carpet
73. Sultanpur Moonj Products
74. Unnao Zari Zardozi & Leather Products
75. Varanasi Banarasi Silk Saree

Some Important Points

 

What is ‘ODOP’ Programme?

  1. Initiated on January 24, 2018, by Uttar Pradesh’s Chief Minister, Shri Yogi Adityanath.
  2. Aims to boost visibility and sales of indigenous products and crafts from the state.
  3. Focuses on generating employment at the district level.
  4. Unique product selected from each district, often with historical significance.
  5. Many products have GI tags, indicating regional specificity.
  6. Supports artisans and production units through loans, Common Facility Centers, and marketing assistance.

Objectives of ODOP Programme :

  1. Preserve and enhance local crafts and skills.
  2. Create employment opportunities, especially for young people.
  3. Support skill development and local talent.
  4. Reduce migration by increasing income and employment locally.
  5. Improve product quality and skills.
  6. Increase exports of selected products.
  7. Expand ODOP products to a global audience through an organized approach.

ODOP Schemes :

  1. Common Facility Centre Scheme
  2. Marketing Development Assistance Scheme
  3. Finance Assistance Scheme (Margin Money Scheme)
  4. Skill Development Scheme

Marketing Development Assistance (MDA) Scheme :

  1. Aims to secure fair pricing for ODOP products through better marketing.
  2.  Provides financial support for participating in national and international fairs/exhibitions.
  3. Promotes ODOP products to a global audience.

Margin Money / Financial Assistance Scheme :

  1. Banks finance the scheme, and ODOP margin money subsidies are provided.
  2. The subsidy amount varies based on the project cost, ranging from 10% to a maximum of INR 20 lakhs.
  3. Subsidy is merged with the enterprise’s subsidy after two years of operation.

Skill Development Scheme :

1.    Aims to meet the skilled workforce needs for ODOP products in Uttar Pradesh.

2.    Provides training and advanced toolkits to artisans and workers.

3.    Eligibility criteria include age, residency in Uttar Pradesh, and not availing toolkit benefits in the last two years.

Common Facility Centre (CFC) Scheme :

  1. Aims to establish centers encompassing various activities related to ODOP products.
  2. Eligible entities include NGOs, Self Help Groups, Private Limited Companies, etc.
  3. The SPV (Special Purpose Vehicle) comprises a minimum of 20 members, with two-thirds related to ODOP.
  4. State government provides financial assistance based on project cost.

Age Criteria :

  • Applicants must be 18 years or older.

Contact Information :

  • For ODOP-related queries, contact the toll-free number 1800-1800-888 or visit the nearest DIC (District Industries Centre).

Exclusively for Women :

  • There is no specific ODOP scheme exclusively for women, but they can explore benefits under the Stand Up India scheme.

List of Selected Products by District :

  • A list of products selected in different districts under ODOP is available on the official website.

Family Member Eligibility :

  • Only one member per family can avail benefits under the ODOP Programmes.

Previous Loan Under Government Schemes :

  • Applicants who have already availed benefits from similar government schemes may not be eligible for ODOP schemes.

Bank Loan Denial :

  • If a bank denies a loan despite approval from DIC, applicants can seek reasons from the bank manager and escalate to the Banking Ombudsman if necessary.

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